Sales Manager - FMCG and HoReCa

About the role

IRC Dairy Pvt Ltd is hiring a Sales Manager for its FMCG and HoReCa business in Gujranwala. The role covers implementing sales plans, forecasting and pipeline management to reach set targets, with market and competitor analysis to refine the sales approach and grow revenue. It does not currently involve managing a team, but the Sales Manager works closely with cross-functional departments to align sales strategy with business objectives.

Key responsibilities

• Develop and execute sales strategies to meet company targets and expand market presence in the Gujranwala region.
• Identify and secure new business while maintaining strong relationships with existing customers.
• Conduct market research and competitor analysis to adapt sales tactics to changing conditions.
• Manage sales forecasting, pipeline and CRM data to track progress and optimise sales activities.
• Negotiate contracts and close deals, and handle customer inquiries, quality complaints and credit recovery.
• Collaborate with marketing and product teams on promotions and product offerings.
• Maintain accurate records of sales, customer interactions and account status using ERP, Oracle and Microsoft Office tools.
• Keep up with industry trends and customer preferences, and give feedback to senior management on customer needs and product improvements.

Required profile

• Minimum bachelor's degree, preferably MBA in Marketing or equivalent from an HEC-recognised institute.
• 2-3 years of sales experience in FMCG / HoReCa; fresh graduates may also be considered.
• Strong communication skills and problem-solving ability for complex client interactions.
• Organised, detail-oriented and able to use ERP, Oracle and Microsoft Office applications.