Sales Manager

About the role

The Sales Manager will be responsible for maintaining and expanding the customer base while implementing the Marketing Mix concept. This role involves market analysis, forecasting growth, and collaborating closely with the CEO and other senior managers.

Key responsibilities

• Maintain and retain all current customers and explore new markets and buyers.
• Conduct market analysis, visits, and forecast future growth.
• Visit customers, hold meetings with current and new clients, and share data with the CEO.
• Prepare and share minutes of meetings with the Imports Manager and CEO.
• Perform semi‑annual SWOT analysis of company sales and products.
• Advise management on marketing strategies and assist in implementation.
• Create business and product portfolios for presentation to the CEO.
• Achieve monthly, semi‑annual, and annual sales targets.
• Build and develop a strong sales team to meet future requirements.
• Handle day‑to‑day customer interactions regarding sales and product parameters.
• Coordinate with approved distributors.
• Collect competitor data, prepare reports, and present findings to the CEO.