Senior Digital Marketing Manager

About the role

Prob N Tech is seeking a hands‑on Senior Digital Marketing Manager to drive B2B growth across the UK, Europe and North America. Based in Pakistan, the role is full‑time and office‑based, requiring close collaboration with Western markets and a deep understanding of their buying behaviours.

Key responsibilities

• Own end‑to‑end SEO strategy: technical audits, schema, internal linking, Core Web Vitals, keyword research and content briefs.
• Develop and execute organic social programs on LinkedIn, X, YouTube, Instagram and Facebook, including executive personal‑brand content.
• Plan, launch and optimise paid acquisition campaigns on LinkedIn Ads and Google Ads to generate qualified meetings and revenue.
• Manage marketing automation and CRM (HubSpot or equivalent) to nurture leads and track performance.
• Produce weekly leadership digests and monthly board‑ready reports, linking content, paid spend and outreach to revenue.

Required profile

• 5+ years of digital marketing experience, with at least 2 years in a senior or lead capacity.
• Demonstrated ability to build a digital growth function from scratch.
• Fluency in Western B2B marketing language and cultural nuances.
• Based in Pakistan and able to work overlapping hours with the UK and US East Coast.

Required skills

• SEO (technical and on‑page)
• Google Analytics 4 (GA4)
• Google Search Console
• LinkedIn Ads
• Google Ads
• HubSpot (or comparable marketing automation platform)
• CRM management
• Meta Business Suite analytics