Senior Manager, FP&A & Investment Management (Pakistan & Afghanistan)

About the role

The Senior Manager, Financial Planning & Analysis and Investment Management will lead the financial planning, performance management and investment analysis for franchise operations across Pakistan and Afghanistan. You will partner with finance, operations and commercial teams to drive insight‑driven decisions and ensure alignment with business objectives.

Key responsibilities

• Execute operating‑unit franchise financial planning and performance management processes.
• Partner with Franchise Operations Finance, RGM, and PS teams to develop and align business plans, revenue forecasts and performance targets.
• Lead P&L scenario management, providing critical inputs for senior‑level decision making.
• Prepare and allocate marketing spend forecasts within approved sub‑limits.
• Conduct product cost analysis, breaking down BOM components and delivering actionable insights.
• Drive category, industry and external analytics to support growth initiatives.
• Ensure compliance with marketing spend policies and internal controls.
• Lead innovation financial processes, delivering 360‑degree financial views of new products.
• Prepare shadow‑costing P&L analyses and competitive basket analytics.
• Develop presentation material for actuals, rolling estimates and risk/opportunity assessments.
• Review and analyze financial data (actuals, rolling estimates, business plans, brand contribution, operating income).
• Collaborate with Platform Services to improve reporting, data quality, tools and processes.
• Support digitization agenda by automating manual tasks and leveraging AI tools.

Required profile

• Minimum 8 years of experience in financial planning & analysis, commercial finance or category finance.
• At least 4 years of leadership experience in one of these domains.
• Strong understanding of P&L, variance analysis and risk & opportunity identification.
• Proven ability to generate, communicate and discuss financial insights.
• Experience working in a culturally diverse environment.
• Curiosity and a proactive approach to problem solving.
• Demonstrated experience in digitization initiatives using tools and AI.

Required skills

• P&L scenario management
• Product cost analysis
• Financial forecasting
• Variance analysis
• Digitization tools
• AI‑enabled analytical tools