Senior Marketing Executive – Brand & Engagement

About the role

Devsinc is seeking a creative Senior Marketing Executive focused on brand and engagement. In this role you will strengthen the corporate and employer brand through digital campaigns, compelling content, and people‑centric initiatives. You will collaborate with cross‑functional teams to showcase Devsinc’s culture, projects, and position as a top technology employer.

Key responsibilities

• Design and execute branding and marketing campaigns that raise Devsinc’s visibility and highlight ongoing projects.
• Produce and publish engaging social‑media content, including graphics, reels, videos, and written posts.
• Lead employer‑branding programs that communicate culture, values, people, and achievements.
• Develop campaigns that generate excitement and FOMO, encouraging audiences to follow Devsinc’s initiatives.
• Coordinate employee‑engagement activities and internal marketing communications.
• Partner with HR, Design, and other teams to ensure consistent brand messaging across all channels.
• Monitor campaign performance, audience engagement, and content effectiveness, providing recommendations for improvement.
• Stay current with digital‑marketing trends, platform algorithms, and emerging content formats.
• Assist in planning and executing marketing events, promotions, and other initiatives.

Required profile

• Bachelor’s degree in Marketing, Media Sciences, Business Administration, Communications or a related field.
• 2‑3 years of professional experience in digital marketing, branding, employer branding, or marketing execution.
• Proven track record of successful branding or digital‑marketing campaigns.
• Experience managing employee‑engagement or community‑building initiatives is a plus.
• Strong understanding of social‑media platforms, audience engagement, and content strategy.
• Excellent communication, collaboration, and project‑management abilities.
• Creative mindset with a focus on execution and attention to detail.

Required skills

• Canva
• CapCut
• Social‑media content creation
• Reels and short‑form video production
• Basic graphic‑design principles
• Copywriting and content creation
• Employer branding
• Digital‑marketing campaign execution
• Social‑media analytics and performance tracking