Senior SEO Specialist

About the role

Falcon Fly is seeking a Senior SEO Specialist to boost its online visibility and organic traffic. The role focuses on developing and executing SEO strategies, including link‑building, keyword research, and on‑page optimisation, while staying ahead of algorithm changes.

Key responsibilities

• Design and implement comprehensive link‑building campaigns to increase domain authority.
• Conduct outreach to acquire high‑quality backlinks from relevant sites, blogs, and influencers.
• Analyse backlink profiles, identify weaknesses, and monitor competitor links.
• Perform keyword research using tools such as Google Keyword Planner and SEMrush to guide content optimisation.
• Apply on‑page SEO techniques (meta tags, header tags, URL structures, internal linking).
• Set up and monitor Google Search Console, resolve crawl errors, and maintain site health.
• Stay updated on AEO, GEO and general SEO trends, adapting strategies accordingly.
• Collaborate with content creators, web developers and external partners to embed SEO best practices.
• Generate detailed SEO performance reports and recommend further optimisation actions.

Required profile

• Minimum five years of hands‑on SEO experience.
• Proactive communication and strong collaboration skills.
• Ability to work independently in a fast‑paced environment.
• Motivated, can‑do attitude toward continuous learning.

Required skills

• Keyword research
• On‑page optimisation
• Link‑building strategies
• Google Keyword Planner
• SEMrush
• Google Search Console
• Backlink analysis tools
• Content Management Systems (CMS) integration
• Knowledge of AEO and GEO SEO practices