Senior Social Media Executive

About the role

We are looking for a Senior Social Media Executive to lead end‑to‑end social media activities for Nitro Fox Digital and its clients. The role is full‑time, on‑site in Islamabad and involves strategy, content creation, paid campaigns and performance analysis across multiple platforms.

Key responsibilities

• Manage and grow social media pages on Instagram, Facebook, LinkedIn, TikTok and other relevant channels.
• Plan, write, schedule and publish posts, stories, reels, carousels and campaign content.
• Develop monthly content calendars aligned with brand goals, trends and audience interests.
• Collaborate with designers to brief visuals, videos and other assets.
• Run and optimise paid advertising campaigns on Meta Ads, Google Ads and similar platforms.
• Track and analyse metrics such as reach, engagement, clicks, leads, conversions and ROI.
• Continuously improve targeting, posting schedules and creative based on performance data.
• Stay updated on platform updates, algorithms and emerging social media trends.

Required profile

• Minimum 2 years of experience in social media management, digital marketing or content strategy.
• Proven track record managing social media pages for brands, agencies or client accounts.
• Strong understanding of Instagram, Facebook, LinkedIn, TikTok and paid advertising ecosystems.
• Ability to create engaging copy, captions and calls‑to‑action.
• Experience working with design and sales teams to align content with business objectives.

Required skills

• Instagram
• Facebook
• LinkedIn
• TikTok
• Meta Ads
• Google Ads