Social Media Executive

About the role

We are seeking a technology‑driven, creative Social Media Executive who can blend AI, automation, SEO and digital marketing tools to boost brand visibility, generate qualified leads and deliver measurable business outcomes.

Key responsibilities

• Manage day‑to‑day activities across LinkedIn, Facebook, Instagram and other platforms, creating content calendars, publishing posts and engaging with audiences.
• Leverage AI tools for content creation, campaign planning and audience insights, staying current on emerging AI and digital marketing technologies.
• Plan, implement and optimise paid Meta campaigns for B2B and B2C lead generation, monitor performance and improve cost‑per‑lead.
• Conduct keyword research, on‑page and off‑page SEO, monitor organic traffic and support backlink development.
• Develop and execute email marketing journeys, segment audiences and automate nurturing sequences.
• Update website content, create landing pages and produce graphics or digital brochures using design tools.
• Track and report on social media, website traffic and lead generation metrics, providing weekly insights and recommendations.

Required profile

• Proven experience in social media management and digital marketing.
• Hands‑on experience with Meta Ads Manager and lead‑generation campaigns.
• Working knowledge of SEO principles and analytics tools.
• Familiarity with AI‑powered marketing tools and automation platforms.
• Excellent English communication skills and ability to work independently.

Required skills

• Meta Ads Manager
• SEO tools (keyword research, on‑page/off‑page optimisation)
• AI content creation and analysis tools
• Google Analytics
• Email marketing platforms and CRM systems
• Graphic design tools such as Canva or Adobe Creative Cloud