Social Media Intern

About the role

PakWheels is seeking a Social Media Intern to support its marketing team in day‑to‑day social media activities across multiple platforms. The role is ideal for candidates passionate about digital media, content creation, automotive topics and online community engagement.

Key responsibilities

• Assist in planning and publishing content on PakWheels’ social media channels.
• Create post copy, story ideas and content briefs.
• Coordinate with design and video teams for posts, reels and campaign assets.
• Manage and support PakWheels communities on Facebook, Instagram and X, monitoring comments, messages and engagement.
• Research trending automotive topics, car launches, industry news and social media trends.
• Maintain content calendars and ensure timely execution.
• Support event coverage for car melas, launches and brand activities.
• Track basic social media performance and share insights.
• Assist with influencer collaborations, campaign execution and brand partnership content.
• Ensure all content follows PakWheels brand tone, guidelines and quality standards.

Required profile

• Bachelor’s degree in progress or recently completed in Marketing, Media Studies, Mass Communication, Business or a related field.
• Strong written communication skills in English and Urdu.
• Basic understanding of Facebook, Instagram, TikTok, YouTube and X.
• Interest in cars, bikes and the automotive industry (preferred).
• Ability to work in a fast‑paced environment and manage multiple tasks.
• Creative thinking with attention to detail.
• Basic knowledge of content planning, captions, reels and social media trends.
• Good coordination and communication skills.

Required skills

• Facebook
• Instagram
• TikTok
• YouTube
• X (formerly Twitter)

What we offer

• Hands‑on experience in social media planning and execution for a leading automotive platform.
• Opportunities to create content for multiple digital channels.
• Exposure to campaign planning, event coverage and audience engagement.
• Collaboration with creative, video and marketing teams.
• Training in performance tracking and basic social media analytics.