Social Media Manager - Full Time

About the role

SolutionInn is an emerging Ed-Tech company offering academic solutions for students. It is looking for a full-time Social Media Manager to manage its complete social media presence, analyse performance and keep content aligned with the latest digital trends.

Key responsibilities

• Develop, execute and optimise social media strategies aligned with Ed-Tech trends and business goals.
• Create and maintain editorial calendars and content schedules for consistent posting.
• Identify trending topics, formats and platform updates relevant to students and education.
• Generate, edit, publish and share daily content (text, images, videos, reels or HTML).
• Set up, manage and optimise company pages on all social media platforms.
• Monitor performance, engagement, reach and audience insights to refine the content strategy.
• Run and optimise paid social media campaigns to drive traffic, conversions and engagement.
• Monitor comments, messages and mentions and engage with the community.
• Collaborate with internal departments on brand reputation, stakeholder identification and coordinated social media actions.
• Maintain brand consistency and compliance with platform guidelines; monitor competitors.
• Prepare monthly performance reports with actionable insights for leadership.
• Stay updated on Ed-Tech marketing trends and suggest new techniques and tools.

Required profile

• Bachelor's degree in Marketing, Communications, Business, Media Studies or a related field.
• 2 to 3 years of relevant experience in social media management.
• Proven experience as a Social Media Manager or in a similar role.

Required skills

• Strong understanding of social media platforms, algorithms and analytics tools.
• Ability to analyse content performance and make data-driven improvements.
• Excellent content writing, communication and creative skills.
• Strong organisational and multitasking abilities.

What we offer

• Competitive salary and benefits package.
• Fuel allowance and lunch benefit.
• Health insurance coverage.
• Paid annual leave and sick leave.
• Performance-based incentives and bonus.
• Training and professional development opportunities.