Social Media Manager

About the role

Organic Traveller is looking for a full‑time Social Media Manager to own its Instagram and TikTok presence from strategy to execution. Based in Johar Town, Lahore, you will work on‑site with a young, creative team to drive community growth and brand visibility.

Key responsibilities

• Develop and maintain monthly content calendars and campaign plans aligned with product launches, sales events and cultural moments.
• Create, schedule and publish posts, reels and TikTok videos, writing captions, hooks and briefs that reflect the brand voice.
• Coordinate with content creators, graphic designers and video editors to ensure timely, on‑brand delivery.
• Mentor the in‑house content creator, reviewing concepts and sharpening copy.
• Manage community interactions – comments, DMs, UGC resharing – to keep the audience engaged.
• Monitor performance metrics (reach, saves, shares, follower growth) and adjust tactics based on data.
• Produce monthly reports summarising published content, performance insights and upcoming plans.

Required profile

• 2–5 years of hands‑on social‑media management for a brand or agency (in‑house D2C experience a plus).
• Portfolio or proof of past pages, campaigns or projects.
• Strong copywriting ability – captions and briefs that need minimal revisions.
• Comfortable interpreting Instagram and TikTok analytics.
• Highly organized to run a content calendar while remaining flexible for emerging trends.

Required skills

• Instagram
• TikTok
• Social media analytics