Social Media Marketing Analyst – AI Focus (Remote, Karachi)

About the role

This entry‑level position is designed for a Social Media Marketing Analyst who will leverage AI‑driven tools to accelerate digital growth. You will work remotely from Karachi while collaborating with a U.S. marketing and leadership team to design and execute campaigns that reach professionals and organisations worldwide.

Key responsibilities

• Manage VisaPro’s social media platforms and online communities.
• Create, optimize and launch content and campaigns using data‑driven approaches and AI tools.
• Support the development and refinement of digital marketing systems and workflows.
• Collaborate with leadership to execute campaign strategies and track performance metrics.
• Measure, analyse and report on campaign outcomes to inform future initiatives.

Required profile

• 13 years of experience in social media or digital marketing (or equivalent practical experience).
• Proven experience managing social media platforms or online communities.
• Strong attention to detail and analytical ability.
• Excellent written and verbal communication skills in English.
• Familiarity or curiosity with AI tools and digital marketing technologies.
• Discipline, ability to follow instructions and willingness to learn quickly.
• Preferred: experience in content marketing or digital analytics; bachelor’s degree preferred but not required.

Required skills