Social Media Marketing Specialist (Automotive)

About the role

Our client Pak US Management is looking for a Social Media Marketing Specialist to develop and execute social media strategies that boost brand presence and engagement, primarily within the automotive sector. The role is based in Sarai Alamgir and works independently while collaborating with marketing and creative teams.

Key responsibilities

• Design and implement comprehensive social media strategies aligned with company goals and brand identity.
• Create engaging, high-quality content for multiple platforms to attract and retain the target audience.
• Plan, launch, and optimise paid social media campaigns, handling audience targeting, budgeting and performance tracking.
• Monitor key performance indicators, generate reports and provide insights on campaign success and growth opportunities.
• Apply SEO best practices to social media channels to improve visibility and drive traffic.
• Coordinate with internal and external partners to ensure consistent messaging and branding.
• Stay up-to-date with industry trends, emerging platforms and new tools.
• Engage with audience feedback, build community and support customer satisfaction.
• Conduct competitive analysis and market research to identify content and campaign innovations.
• Ensure compliance with company policies and legal regulations regarding social media communication and advertising.

Required profile

• Minimum two years of experience in social media marketing, preferably in the automotive industry.
• At least sixteen years of education.
• Strong communication skills and ability to work independently without managing a team.
• Analytical mindset with a focus on continuous monitoring of audience behavior and market trends.

Required skills

• Social media advertising campaign management
• SEO for social media
• Content creation for digital platforms
• Performance analytics and reporting