Social Media Marketing Specialist

About the role

Aktivacity is seeking a creative and results‑driven Social Media Marketing Specialist to join its growing team in DHA, Karachi. You will design and execute social media strategies that boost brand awareness, engage audiences, and drive measurable growth across multiple platforms.

Key responsibilities

• Develop and implement comprehensive social media plans for Facebook, Instagram, LinkedIn, TikTok and X (Twitter).
• Create, schedule and publish engaging content that aligns with brand voice.
• Manage paid advertising campaigns using Meta Ads and Google Ads, optimizing for performance and ROI.
• Monitor analytics, generate performance reports, and adjust tactics based on data insights.
• Collaborate with cross‑functional teams to ensure consistent messaging and brand cohesion.

Required profile

• Proven experience managing social media accounts for brands.
• Strong copywriting and content creation abilities.
• Up‑to‑date knowledge of digital marketing trends and best practices.
• Excellent communication, organizational and analytical skills.

Required skills

• Facebook, Instagram, LinkedIn, TikTok, X (Twitter) account management
• Meta Ads platform
• Google Ads platform
• Search Engine Optimization (SEO)
• Google Analytics
• Canva
• Adobe Creative Suite
• CapCut (or similar video editing tools)