Virtual Sales Assistant (Appointment Setter) - B2B

About the role

A Virtual Sales Assistant (VSA) or Appointment Setter supports the sales team by performing outreach tasks remotely. The role focuses on generating appointments with qualified B2B leads through cold calling, email outreach and follow-ups, acting as the first point of contact between a company and potential clients.

Key responsibilities

• Make outbound B2B calls to schedule appointments for sales representatives
• Manage email and LinkedIn outreach campaigns
• Pre-qualify leads based on company criteria
• Update and maintain lead information in CRM systems
• Follow scripts and improve messaging based on performance
• Conduct basic research on prospects before outreach
• Achieve daily and weekly quotas (calls, emails, appointments set)
• Provide regular reports on outreach activities

Required profile

• Experience in appointment setting, telemarketing or sales support
• Prior B2B experience is highly preferred
• Strong verbal and written communication skills
• Comfortable making high-volume cold calls
• Ability to stay organized and manage multiple leads
• Self-motivated with a positive, persistent attitude

Required skills

• Familiarity with CRM and outreach tools