Digital Marketing Manager

About the role

Tutoria is looking for a performance‑driven Digital Marketing Manager with at least five years of hands‑on experience. You will lead the design, execution, and optimisation of digital campaigns that boost brand visibility and drive student enrolments.

Key responsibilities

• Design and implement end‑to‑end digital marketing strategies.
• Manage, monitor, and optimise paid advertising campaigns across Meta, Google, and YouTube platforms.
• Plan and execute influencer marketing initiatives to increase brand reach.
• Analyse campaign performance, generate actionable insights, and report results.
• Set up tracking systems, implement conversion‑rate optimisation techniques, and ensure accurate measurement.

Required profile

• Minimum 5+ years of proven digital marketing experience.
• Strong analytical mindset combined with creativity.
• Results‑oriented and able to work independently.

Required skills

• GoHighLevel (GHL) expertise.
• Advanced proficiency with Meta Ads (Facebook & Instagram).
• Practical experience running Google Ads and YouTube Ads campaigns.
• Strong knowledge of Google Tag Manager and end‑to‑end tracking setup.
• Conversion‑rate optimisation techniques.