Advertisement Monetization Manager

About the role

The Games Forest, a mobile game and app developer and publisher behind Vertex Gaming, is hiring an Advertisement Monetization Manager. This is a full-time, on-site position in Lahore focused on maximizing ad revenue across its mobile games and apps. The manager plans and implements monetization strategies, manages ad networks and mediation platforms, and optimizes placements while balancing user experience with revenue.

Key responsibilities

• Plan and implement monetization strategies and manage ad networks and mediation platforms
• Optimize ad placements to balance user experience with revenue performance
• Monitor key performance metrics, run A/B tests, analyze data and prepare regular reports and recommendations for product and leadership teams
• Collaborate with game developers, product managers and marketing teams to integrate ad experiences and resolve monetization issues
• Maintain relationships with external advertising partners and suggest new tools or technologies to improve monetization

Required profile

• Experience with mobile advertising and monetization platforms (ad networks, mediation tools, in-app advertising)
• Familiarity with mobile gaming or app ecosystems, user behavior metrics and revenue KPIs such as ARPDAU, fill rate and eCPM
• Relevant education in Business, Marketing, Economics, Data Analytics or a related field; prior experience in ad operations, yield management or product monetization is preferred
• Comfortable working on-site in Lahore

Required skills

• Strong analytical and data interpretation skills
• Proficiency with reporting tools and A/B testing
• Ability to collaborate across functions and turn data into actionable product recommendations