Assistant Manager - Brand & Digital Marketing

About the role

Apex Group, a fast-growing real estate developer in Lahore, is hiring an Assistant Manager - Brand & Digital Marketing for its proptech venture EstateX. The role sits at the intersection of the real estate brand and the EstateX platform launch, reporting to the Head of Sales & Marketing. It is a high-impact, blended position leading a hybrid team of in-house creatives and outsourced specialists, owning the full marketing funnel from brand identity to performance campaigns. The position is on-site in Lahore.

Key responsibilities

• Define, protect and evolve the Apex Group and EstateX brand, including brand guidelines, tone of voice and visual identity, across digital, print, events and in-person channels.
• Plan and run paid campaigns on Meta, Google, TikTok and property portals (Zameen, Bayut), optimising ROAS, CPL and conversions, and oversee SEO/SEM, email marketing, WhatsApp campaigns and CRM-based lead nurturing.
• Brief and manage in-house creatives and outsourced videographers and photographers, and oversee the content calendar for social media, blogs and property listings.
• Lead the EstateX go-to-market strategy before its October 2026 launch, coordinating with the Platform Manager and tech team on UX copy, landing pages and digital assets.
• Track KPIs weekly, present monthly performance reports, manage the marketing budget and identify trends in Pakistan's proptech and real estate markets.
• Mentor a blended team and manage agency and freelancer relationships for video, photography and specialist content.

Required profile

• 4 to 5 years of experience in digital or brand marketing; real estate, proptech or tech-adjacent experience is a strong plus.
• Proven track record managing paid campaigns (Meta Ads, Google Ads) with measurable ROAS outcomes.
• Hands-on experience with content strategy, social media management and brand development.
• Ability to brief designers, review scripts and write copy yourself, with a strong analytical mindset.
• Preferred: experience with proptech platforms, managing outsourced vendors, and familiarity with Zameen.com, OLX and property portal advertising.

Required skills

• Meta Business Suite and Google Analytics
• Canva and Adobe suite
• CRM platforms
• Working knowledge of AI-powered marketing tools for content and ad copy