Channel Manager Food Service – South

About the role

Lead the commercial growth and operational execution of the Food Service channel in Karachi, driving revenue, market share and profitability across hotels, restaurants, bakeries and institutional customers.

Key responsibilities

• Develop and execute regional business plans aligned with the national Food Service strategy.
• Lead and optimise the distributor network to ensure effective market coverage and service standards.
• Drive customer acquisition, retention and portfolio expansion across HORECA and institutional segments.
• Coach and develop a team of Food Service Managers, Business Development Managers, Sales Representatives and Sales Chefs.
• Manage trade investments, promotional budgets and commercial negotiations.

Required profile

• Strong experience in Food Service channel management, distributor leadership and strategic account development.
• Proven track record of driving growth through business planning, commercial negotiation and team coaching.
• Passion for food culture, trends and consumer behaviour.

Required skills

• Strategic thinking and commercial acumen.
• Data‑driven approach to forecasting and business planning.