Digital Marketing Head

About the role

A digital marketing leader is sought to own the digital strategy and delivery across all client accounts, covering SEO, AI search (AEO/GEO), paid media, social media, content and email. The role leads the SEO, performance marketing, social and content teams, sets goals, processes and quality standards, and owns revenue and margin targets for the digital marketing vertical.

Key responsibilities

• Build integrated, full-funnel campaign plans tied to client goals such as leads, sales, revenue and ROI
• Oversee paid campaigns on Google Ads, Meta, LinkedIn and other platforms, focusing on budget efficiency, conversion tracking and scaling
• Guide the team on visibility in AI search engines (ChatGPT, Perplexity, Google AI Overviews, Claude) using structured data, entity-led content and LLM-friendly formats
• Support new business through client pitches, proposals and presentations, and manage client relationships at senior level with regular performance reviews
• Own revenue and margin targets, including pricing, resource planning and delivery profitability
• Work with the web development team so websites, landing pages and tracking convert well
• Bring AI and automation into workflows for research, reporting, content production and campaign optimisation
• Hire, train and mentor team leads and executives, and track industry, platform and algorithm changes

Required profile

• 10+ years in digital marketing, with at least 4-5 years leading teams, ideally in an agency or fast-growing digital business
• Proven ability to build and run a multi-channel digital function and deliver measurable client growth
• Experience owning targets (revenue, margin or client growth) and strong client management and retention skills
• Comfortable pitching to clients, presenting to senior stakeholders and closing new business
• Data-driven, commercially minded, entrepreneurial and hands-on; excellent written and spoken English
• An MBA in Marketing, Google Ads and Analytics certifications, and ecommerce/D2C/SME client experience are good to have

Required skills

• SEO, performance marketing (Google Ads, Meta, LinkedIn), social media, content and email marketing
• Technical SEO and conversion tracking
• GA4, Google Tag Manager, Looker Studio and Ahrefs, Semrush, Screaming Frog
• CRM such as HubSpot or Zoho; AI visibility trackers (Profound, Peec AI, Otterly or similar) are a plus