Digital Marketing & Social Media Specialist

About the role

Adept Pharma is seeking a Digital Marketing & Social Media Specialist to manage Meta, TikTok, and Shopify platforms. The role focuses on creating engaging content, optimizing ad campaigns, and driving e‑commerce sales without supervising a team.

Key responsibilities

• Plan, create, post and engage on Facebook, Instagram and TikTok to build brand loyalty.
• Develop and produce creative assets such as posts, reels, short videos and ads.
• Execute and optimise paid campaigns on Meta and TikTok, managing budgets and performance.
• Administer Shopify store – product listings, collections, promotions and content.
• Set up and monitor Meta Pixel and TikTok Pixel for conversion tracking.
• Continuously improve website product pages and landing pages to increase conversions.
• Collaborate with influencers and manage user‑generated content.
• Analyse spend, sales data, cost per purchase and ROAS; deliver regular performance reports.

Required profile

• Minimum two years of experience in social media advertising and e‑commerce management.
• Proven ability to create and optimise campaigns on Meta and TikTok.
• Hands‑on experience with Shopify store administration.

Required skills

• Meta (Facebook) Ads platform
• TikTok Ads platform
• Shopify
• Meta Pixel
• TikTok Pixel
• HTML/CSS
• Adobe Photoshop
• Adobe Illustrator
• SEO and keyword research
• Social media scheduling tools