Executive Brands & Digital Specialist

About the role

The Executive Brands & Digital role is a hybrid creative and performance‑marketing position that supports Mobilink Microfinance Bank’s digital presence. You will craft and publish engaging content, manage paid campaigns, and help optimise the bank’s social media channels to boost brand visibility and customer engagement.

Key responsibilities

• Create, plan and publish content on Facebook, Instagram, TikTok, YouTube, X and WhatsApp.
• Produce platform‑specific assets, record, shoot, edit and publish short‑form and long‑form videos.
• Write captions, scripts and digital copy for social media campaigns.
• Monitor channels, respond to comments and DMs, and assist with customer query resolution.
• Maintain a rolling content calendar covering awareness, engagement and product‑focused posts.
• Set up and manage paid campaigns on Meta, TikTok and Google Ads, tracking CPM, CPC, CTR and CPR.
• Optimise campaigns through creative rotation, audience refinement, bid adjustments and budget reallocation.
• Generate insight‑driven campaign ideas and propose proactive concepts based on digital trends.
• Support on‑page SEO by handling meta titles, descriptions, headings, internal linking and keyword alignment.
• Collaborate with business and product teams to ensure accurate, brand‑compliant promotional communication.

Required profile

• 1‑3 years of experience in digital marketing or social media.
• Hands‑on experience with Canva, CapCut or similar content‑creation tools.
• Basic knowledge of Meta Ads, TikTok Ads and Google Ads.
• Understanding of on‑page SEO fundamentals.
• Strong video recording, editing and caption‑writing abilities.
• Creative mindset with the ability to spot trends and turn them into campaign ideas.
• Basic analytical understanding of campaign metrics (CPM, CPC, CTR, CPR).
• Good communication skills for community management and cross‑functional coordination.

Required skills

• Canva
• CapCut
• Meta Ads platform
• TikTok Ads platform
• Google Ads platform
• On‑page SEO