Field Marketing Officer – Pharmaceutical Sales

About the role

The Field Marketing Officer will implement sales and promotion strategies to increase market share and product growth for Bayer's pharmaceutical portfolio in Lahore. The role focuses on engaging healthcare professionals (HCPs) through tailored, patient‑focused interactions and supporting the overall sales targets set by management.

Key responsibilities

• Achieve sales, volume, growth, market share and listing targets for assigned brands.
• Plan, orchestrate and execute HCP engagements aligned with the Multi‑Channel Cycle Plan (MCCP) using patient‑focused content.
• Report customer engagement activities in Veeva CRM and leverage its functionality to enhance interactions.
• Monitor competition activity and communicate insights to regional sales managers.
• Organise scientific updates such as CME events and scientific meetings for HCP groups.
• Collaborate with sales and marketing teams, providing feedback on MCCP strategies and identifying new business sources.

Required profile

• Science graduate (pharmacist preferred) with 3‑4 years of relevant experience.
• Effective communication skills and ability to adapt quickly.
• Motivated, collaborative and accountable mindset.

Required skills

• Proficient use of VEEVA CRM for reporting and customer relationship management.
• Microsoft Office suite (Word, Excel, PowerPoint).