FMCG Sales Manager – Retail & Distribution (Lahore)

About the role

Recruit AI is seeking an experienced FMCG Sales Manager to strengthen its market presence in Lahore. The role focuses on developing new business opportunities and managing key customer relationships across retail, wholesale, and distribution channels.

Key responsibilities

• Develop and implement sales strategies to achieve monthly and annual targets.
• Identify, approach, and onboard new channel partners to expand market coverage.
• Maintain long‑term relationships with existing customers and key accounts.
• Conduct client meetings, deliver product presentations, and negotiate contracts.
• Manage the full sales cycle from lead generation to order closure and follow‑up.
• Coordinate with internal teams to ensure timely order processing and resolve customer issues.
• Monitor competitor activity, analyse market trends, and provide feedback for strategy refinement.
• Prepare sales reports, forecasts and market analysis for senior management.
• Ensure timely collection of payments and maintain healthy accounts receivable.

Required profile

• Minimum five years of proven sales experience, preferably in FMCG, tissue or industrial manufacturing.
• Demonstrated ability to work independently and consistently meet sales targets.
• Bachelor’s degree in Business Administration, Marketing or a related field is preferred.

Required skills