Paid Ads Specialist (Google & Meta Ads)

About the role

HHD Software is hiring a Performance Marketing Specialist for a UAE-based client. The role focuses on full-funnel performance marketing, lead generation, sales and revenue-focused campaigns using Google Ads and Meta Ads. It starts as a 3-month contract, with possible extension or full-time hiring depending on performance. The work model is hybrid with flexible in-office requirements.

Key responsibilities

• Plan, build and optimize Meta and Google Ads campaigns across multiple service categories
• Develop full-funnel strategies covering audience targeting, budgeting and revenue forecasting
• Maintain and improve KPIs such as ROAS, CAC, CPC, CTR and profitability
• Run campaigns for sales, calls, lead generation and app installs
• Manage large budgets with strict optimization and financial accuracy
• Set up tracking: Meta Pixel, CAPI, UTM parameters, Google Tag Manager, events and conversions
• Run weekly account audits with data-driven insights and improvement plans
• Work with internal teams on creatives, landing pages and campaign direction
• Run A/B tests on audiences, creatives, bidding strategies and placements
• Scale campaigns without compromising cost efficiency
• Prepare weekly and monthly performance reports for management

Required profile

• 2-4+ years of proven experience managing full-stack paid media campaigns on Meta and Google
• Proven track record of generating consistent sales and high ROAS for clients
• Experience with large budgets and optimizing campaign financial performance
• Ability to create and execute marketing plans from scratch

Required skills

• Expertise in audience targeting, segmentation and retargeting
• Solid knowledge of performance frameworks (TOF, MOF, BOF, remarketing, retargeting loops)
• Budget management and basic financial analysis
• Strong analytical skills and data-driven decision-making

What we offer

• Market-competitive salary based on experience and portfolio
• Performance-based bonuses tied to ROAS, CAC and revenue targets
• Flexible remote work schedule
• Opportunity to work with a rapidly growing UAE-based marketplace

To apply, send your CV and a portfolio or case studies showing campaign results, total ad spend managed, metrics (ROAS, CAC, sales generated) and sample dashboards or reports.