Growth Strategist

About the role

Eynvision is looking for a Growth Strategist to take ownership of bringing its products to market and making them grow. This is not a role where you are handed a marketing calendar and asked to execute it; instead you work closely with the founders, understand the product deeply, identify who it should be sold to, figure out how to reach them, test channels and messages, and build the growth engine from the ground up.

Key responsibilities

• Own go-to-market and growth strategy for early-stage products from 0 to 1 and beyond
• Develop a deep understanding of the product, its users, competitors and potential markets
• Identify and refine ICPs, customer segments, positioning, messaging and value propositions
• Determine the best channels to acquire users and own testing them
• Plan, launch and optimise campaigns across Meta Ads, Google Ads, Reddit, paid social, sponsored placements, organic channels, communities, content and others
• Build organic distribution strategies alongside paid acquisition
• Create and test messaging, offers, creatives, landing pages, campaigns and acquisition funnels
• Work with product and engineering teams to turn market feedback into better positioning and product decisions
• Track acquisition, conversion, CAC, activation, retention and campaign performance metrics
• Run experiments quickly, learn from the data and build repeatable growth processes as they scale

Required profile

• Hands-on experience with growth, performance marketing, product marketing, digital marketing or taking products to market
• Comfortable working in a hybrid, fast-moving environment and collaborating closely with the team in person when required
• Willingness to work directly with founders and challenge assumptions when the data says something different
• Ability to take ownership without needing detailed instructions and to move quickly

Required skills

• Paid acquisition platforms such as Meta Ads and Google Ads
• Understanding of organic growth and distribution beyond just running ads
• Analytical mindset and ability to write strong marketing copy
• Nice to have: SaaS, AI, technology products, startups, product launches, SEO, conversion optimization, analytics and attribution tools, international markets

What we offer

• Market-competitive compensation
• A hybrid working environment with close collaboration across the team
• The chance to work directly with the founders and take products from their earliest stage to real customers
• Freedom to test ideas, channels and unconventional growth strategies
• Exposure across product, marketing, strategy, analytics, positioning, paid acquisition and go-to-market
• The opportunity to eventually build processes, functions and potentially a growth team around what works