Performance Marketing Specialist

About the role

We are seeking a hands‑on Performance Marketing Specialist to drive measurable growth through paid acquisition, conversion optimisation and data‑driven strategies. The role focuses on maximising ROI, ROAS and CAC while increasing qualified traffic, leads and revenue for our digital‑product portfolio.

Key responsibilities

• Plan, launch, manage and optimise paid campaigns on Meta Ads, Google Ads and LinkedIn Ads.
• Own performance metrics such as ROI, ROAS, CAC, CPL, conversion rate and customer acquisition cost.
• Develop and execute growth strategies to boost qualified traffic, leads, conversions and revenue.
• Conduct A/B testing of creatives, copy, audiences, offers and landing pages.
• Monitor campaign performance and continuously refine budgets, bidding, targeting and placements.
• Analyse acquisition funnels to identify opportunities for conversion and retention improvements.
• Set up and monitor tracking using GA4, conversion pixels, UTM parameters and reporting dashboards.
• Manage and expand affiliate, partnership and other performance‑based marketing initiatives.
• Research competitors, market trends and new paid channels to uncover growth opportunities.
• Collaborate with design, content, product and development teams to enhance campaign assets and landing‑page performance.
• Prepare regular performance reports with actionable insights and budget optimisation recommendations.

Required profile

• Bachelor’s degree in Marketing, Business Administration, Digital Marketing or a related field.
• 2–4 years of hands‑on experience in performance or growth marketing and paid acquisition.
• Proven expertise with Meta Ads Manager and Google Ads; LinkedIn Ads experience is a plus.
• Strong understanding of ROAS, ROI, CAC, CPA, CPL and marketing attribution.
• Hands‑on experience with GA4, conversion tracking, pixels and UTM parameters.
• Analytical mindset with the ability to interpret data and optimise campaigns.
• Experience in SaaS, WordPress, software plugins or digital products is highly preferred.
• Relevant certifications (Google Ads, Meta Blueprint, Google Analytics) are an advantage.
• Excellent communication, reporting and decision‑making skills.

Required skills

• Meta Ads Manager
• Google Ads
• LinkedIn Ads
• Google Analytics 4 (GA4)
• Conversion tracking
• UTM parameters
• Pixel implementation
• A/B testing
• Campaign analytics
• Affiliate and partnership management