Social Content & PR Manager (Female Preferred)

About the role

A retail company in the laptop and IT products sector is looking for a creative, strategic and communication-focused Social Content & PR Manager (female preferred) to strengthen its brand presence, grow its online community and position itself as a trusted name in the industry. The role covers content strategy, planners, posting, community management, PR, influencer relations and campaign coordination.

Key responsibilities

• Develop and run a social media strategy across Facebook, Instagram, TikTok, YouTube, LinkedIn and other platforms, including monthly content calendars and community engagement.
• Create content showcasing laptops, desktops, gaming systems, components and peripherals, turning technical specs into engaging material; coordinate with designers, videographers, photographers and copywriters.
• Handle public relations: press releases, media statements, product launch communications, media coordination and reputation management.
• Build relationships with technology influencers, YouTubers and reviewers, negotiate campaigns and collaborations, and track their performance.
• Plan and run campaigns for product launches, seasonal sales, back-to-school promotions and retail events, working with performance marketing, e-commerce, sales and procurement teams.
• Build a recognisable brand personality through recurring content series, user-generated content and customer stories.
• Prepare monthly performance reports on social media, content, influencer and PR metrics.

Required profile

• Bachelor's degree in Marketing, Mass Communication, Public Relations, Media Studies or a related field; equivalent practical experience may be considered.
• 3-5 years of experience in social media management, content strategy, public relations or brand communications.
• Demonstrated experience developing social media strategies for a retail, technology, consumer electronics or lifestyle brand.

Required skills

• Strong writing, storytelling, copywriting and communication skills.
• Experience managing multiple social platforms and coordinating creative production.
• Ability to write video scripts, create editorial calendars and develop campaign ideas.