Social Media Manager

About the role

Astarte Sportswear, a textile and sporting goods manufacturer based in Sialkot, Pakistan, is looking for a part-time, on-site Social Media Manager. The role manages and grows the company's presence across social media platforms, from planning content calendars and creating posts to monitoring performance and adjusting strategies to support brand awareness and customer acquisition.

Key responsibilities

• Plan content calendars, create posts and optimize engagement across social channels
• Monitor channel performance, analyze metrics and adjust strategies
• Collaborate with marketing and production teams to showcase new products
• Coordinate campaigns and promotions
• Respond to audience comments and messages while keeping a consistent brand voice
• Stay up to date with social media trends, competitor activity and best practices

Required profile

• Demonstrated skills in social media marketing and social media optimization (SMO)
• Strong communication and writing skills
• Ability to develop and implement a content strategy for sportswear and fitness wear markets
• Experience coordinating marketing campaigns, preferably in apparel, sportswear or related consumer goods
• Comfortable working on-site in Sialkot and collaborating with cross-functional teams in production and sales
• Diploma or degree in Marketing, Communications, Business or a related field preferred but not required if experience is equivalent

Required skills

• Familiarity with major social media platforms such as Facebook, Instagram, TikTok and LinkedIn
• Basic knowledge of analytics tools
• Organizational skills, attention to detail and ability to handle multiple tasks in a fast-paced environment