Social Media Strategy Manager

About the role

Ustossdown, a SaaS‑based marketing agency serving the food industry, is looking for a Social Media Strategy Manager to lead and execute social media programs for national and international clients. You will shape brand presence, drive engagement, and support sales growth through strategic content and paid campaigns.

Key responsibilities

• Own and lead social media strategies for multiple client accounts, aligning with brand positioning and business goals.
• Develop and oversee content direction, monthly calendars, and platform‑specific campaigns.
• Serve as the primary client liaison, providing strategic insights and recommendations.
• Collaborate with creative, content, and performance teams to deliver high‑impact campaigns.
• Analyze performance data, audience behavior, and platform insights to optimize KPIs such as engagement, reach, and conversions.
• Monitor industry trends, competitor activity, and platform updates to keep strategies competitive.
• Identify innovative content formats and growth opportunities across social channels.
• Ensure consistent brand voice, tone, and visual identity across all assets.
• Lead planning for campaigns, launches, and key marketing moments.
• Maintain visibility of client activities through task tracking and internal process alignment.

Required profile

• Bachelor's degree in Marketing, Communications, Media Studies, or a related field (certifications a plus).
• 5+ years of social media strategy experience, preferably in an agency environment.
• Proven ability to manage multiple client accounts simultaneously.
• Experience leading or mentoring junior team members.
• Hands‑on experience with paid social campaigns on major platforms.
• Strong analytical thinking with the ability to translate insights into strategy.
• Excellent written and verbal communication skills.
• Highly organized with sharp attention to detail and ability to meet competing deadlines.
• Creative mindset with a passion for storytelling and brand building.

Required skills

• Paid social advertising on major platforms (e.g., Facebook, Instagram, LinkedIn, TikTok).
• Social media platform management and content calendar planning.
• Data analysis and performance reporting.