App Store Optimization (ASO) Associate (Apps)

About the role

The App Store Optimization (ASO) Associate will work on‑site in Rawalpindi to boost the visibility and conversion rates of TechZango’s mobile applications across major app stores. You will collaborate with product, design and marketing teams to ensure each app is positioned effectively for target users.

Key responsibilities

• Conduct keyword research, optimize metadata, and refine titles, descriptions, screenshots, and icons to improve rankings.
• Monitor app store rankings, user reviews, and competitor listings, providing regular performance reports and A/B‑test recommendations.
• Stay up‑to‑date with app store guidelines, industry trends, and emerging ASO tools.

Required profile

• Strong communication skills for cross‑functional coordination and clear presentation of ASO insights.
• Customer‑focused mindset with the ability to interpret audience behavior and feedback.
• Detail‑oriented, proactive, and data‑driven approach with good organizational abilities.

Required skills

• Experience or strong interest in App Store Optimization, keyword research and analytics.
• Familiarity with Google Play Console and Apple App Store Connect.
• Basic understanding of SEO principles and digital‑marketing concepts.

What we offer

• Free daily lunch and accommodation.
• Performance bonuses, awards and professional recognition programs.
• Opportunities for growth within a fast‑expanding software house.