Content Marketing Strategist

About the role

A team building its content marketing function for its clients is looking for an experienced Content Marketing Strategist to help define its long-term content strategy. The initial engagement is a paid strategy project; if successful, there is potential for a longer-term hybrid engagement. The work is on-site in DHA-2, Islamabad.

Key responsibilities

• Develop a content marketing strategy aligned with business objectives.
• Research target audiences and buyer journeys.
• Conduct competitor and content gap analysis.
• Create an SEO-driven content strategy, including content pillars and topic clusters.
• Build a 90-day editorial calendar.
• Recommend landing pages and lead magnets, and design email marketing journeys.
• Define KPIs and reporting frameworks.
• Recommend AI workflows to improve content production.

Required profile

• Proven experience in content marketing strategy.
• Strong understanding of SEO and content planning.
• Experience creating editorial calendars.
• Excellent research and analytical skills.
• Ability to turn business objectives into actionable content strategies.
• Experience in Education, EdTech, SaaS or B2B marketing is desirable.

Required skills

• SEO and content planning
• Tools such as Ahrefs, Semrush, Google Analytics and Google Search Console are an advantage

What we offer

• Paid contract project
• Flexible remote working
• Opportunity to build a marketing function from the ground up
• Potential for a long-term hybrid role

Selection process: shortlisted candidates are invited to complete a paid strategy project so both parties can assess the fit before a longer-term engagement.