Commercial Planning Manager - Dairy Nutrition Solutions

About the role

The Commercial Planning Manager will drive growth for assigned dairy nutrition brands by turning business and brand strategies into actionable commercial plans. This role connects Marketing, Sales and cross‑functional teams to ensure effective planning, trade‑spend management, distribution delivery and marketplace execution.

Key responsibilities

• Drive portfolio growth, track performance across brand, SKU, channel and geography, and translate insights into interventions.
• Lead the Monthly Business Planning cycle, align commercial requirements and surface risks and opportunities.
• Develop Integrated Commercial Planning (ICP) that translates brand strategy into product, price, promotion and placement priorities.
• Plan and manage trade spend within the agreed TTS percentage, evaluate activities and recommend optimisation.
• Monitor distribution and sales KPIs, identify gaps and work with sales teams to improve coverage.
• Analyse category, shopper and market trends to generate commercial insights and recommendations.
• Create rollout plans for innovations and renovations, ensure execution readiness and track post‑activity performance.
• Collaborate with Marketing, Sales, Finance, Supply Chain and Sales Control to align priorities and equip sales teams with clear actions.

Required profile

• Bachelor’s or Master’s degree in Business Administration, Marketing, Economics or related field from an HEC‑recognised institution.
• 5+ years of experience in Sales, Commercial Development, Category Management, Trade Marketing or Marketing.
• Strong commercial acumen and analytical capability to turn complex data into actionable insights.
• Understanding of commercial planning, MBP processes and sales‑distribution fundamentals.
• Experience in trade‑spend planning, activity evaluation and ROI analysis.
• Excellent stakeholder‑management, collaboration and influencing skills.
• Ability to manage multiple priorities and deliver within demanding timelines.

Required skills

• Analytical skills for data interpretation and insight generation.
• Commercial planning and trade‑spend management.
• Category and shopper insight analysis.
• Cross‑functional collaboration and stakeholder influence.