Digital Marketing & Brand Executive (Fashion)

About the role

We are a premium abaya fashion brand launching in Pakistan and seeking a creative Digital Marketing & Brand Executive to drive our online presence and brand growth from Lahore. This hybrid, full‑time role offers the chance to shape a new fashion label from the ground up.

Key responsibilities

• Create and schedule engaging content for Instagram, TikTok, Facebook and other platforms.
• Produce AI‑powered videos using tools such as Veo 3, Seedance and CapCut.
• Plan and maintain monthly content calendars.
• Coordinate product photo and video shoots.
• Launch, monitor and optimise Meta and TikTok advertising campaigns.
• Collaborate with influencers and content creators.
• Manage community interaction, including comments and messages.
• Track campaign performance and compile weekly marketing reports.

Required profile

• Based in Lahore (female candidate).
• 2–4 years of experience in fashion, clothing, beauty or lifestyle marketing.
• Strong portfolio of Instagram Reels, TikTok content and social media campaigns.
• Excellent written and spoken Urdu and English.
• Creative, self‑driven and able to work independently.

Required skills

• Meta Ads Manager
• TikTok marketing
• Veo 3
• Seedance
• CapCut

What we offer

• Opportunity to build a premium fashion brand from scratch.
• Direct collaboration with the founder.
• Creative ownership and clear career growth path.
• Hybrid working environment.
• Performance‑based incentives.