Digital Marketing & Brand Executive

About the role

Veilara, a premium abaya fashion brand launching in Pakistan, is seeking a Digital Marketing & Brand Executive based in Lahore. You will lead the brand’s digital presence, create compelling content, and drive growth across social platforms.

Key responsibilities

• Develop and publish engaging content for Instagram, TikTok, Facebook and other channels.
• Produce AI‑powered videos using tools such as Veo 3, Seedance and CapCut.
• Plan and maintain monthly content calendars.
• Coordinate product photo and video shoots.
• Launch, monitor and optimise Meta and TikTok advertising campaigns.
• Collaborate with influencers and content creators.
• Manage community interaction, including comments and messages.
• Track performance metrics and prepare weekly marketing reports.

Required profile

• Based in Lahore with 2–4 years of experience in fashion, clothing, beauty or lifestyle marketing.
• Strong portfolio showcasing Instagram Reels, TikTok content and social media campaigns.
• Excellent written and verbal communication in Urdu and English.
• Creative, self‑driven and able to work independently.

Required skills

• Meta Ads Manager
• TikTok advertising platform
• Veo 3 video creation tool
• Seedance video creation tool
• CapCut video editing tool

What we offer

• Opportunity to build a premium fashion brand from the ground up.
• Direct collaboration with the founder.
• Creative ownership and clear career growth path.
• Hybrid working environment.
• Performance‑based incentives.