Digital Marketing Lead – Multi-Brand (In-House)

About the role

We are a fast-growing group that runs multiple brands in AI/SaaS, technology education, UK professional services and e-commerce fashion. After evaluating agencies, we decided to bring the digital marketing function in-house and are looking for a senior professional who can own the end-to-end strategy and execution across all brands.

Key responsibilities

• Develop and execute SEO strategies: keyword research, on-page and technical optimisation, content-led SEO, link-building and performance reporting via Google Search Console and GA4.
• Create daily graphic assets (static posts, carousels, stories, ad creatives) using Adobe Photoshop, Illustrator or Figma.
• Edit short-form video reels and ads from supplied footage using Premiere Pro, CapCut or After Effects.
• Plan, launch and optimise paid campaigns on X (Twitter), LinkedIn, Facebook, Instagram, TikTok and Google Ads (Search, Display, Performance Max) with real budgets.
• Write landing-page and lead-form copy, define audience targeting, and continuously improve cost-per-lead.
• Maintain monthly content calendars, manage community interactions and produce a monthly performance report per brand.

Required profile

• Minimum 3 years of hands-on digital marketing experience, preferably across multiple brands.
• Proven ability to deliver measurable results in lead generation, follower growth and SEO rankings.
• Comfortable working autonomously and managing budgets.

Required skills

• SEO tools: Google Search Console, GA4, keyword research.
• Graphic design: Adobe Photoshop, Illustrator, Figma.
• Video editing: Adobe Premiere Pro, CapCut, After Effects.
• Paid media platforms: Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, X/Twitter Ads.
• Social media management and community handling.
• Content calendar creation and performance reporting.

What we offer

• Compensation significantly above market for the right candidate – salary negotiable.
• Full-time, on-site role in Bahria Town, Lahore with the opportunity to shape the digital strategy of several fast-growing brands.