Director of Communication

About the role

The Director of Communication will lead the communication, marketing and public relations functions for PHIMC, shaping the organization’s public image and ensuring consistent messaging across all channels. Reporting to senior leadership, the role will drive strategic communication initiatives that support the health sector objectives of the Punjab Health Initiative Management Company.

Key responsibilities

• Lead and implement comprehensive communication, marketing, and PR strategies aligned with PHIMC’s health sector initiatives.
• Develop and manage short‑ and long‑term communication plans and budgets, monitoring progress and evaluating effectiveness.
• Anticipate emerging communication issues and design proactive solutions in collaboration with senior leadership.
• Develop internal communication frameworks to promote transparency, engagement, and alignment with organizational goals.
• Drive external communication campaigns, including brand‑building, media engagement, and digital outreach.
• Manage all organizational social media accounts, ensuring timely, accurate, and engaging updates.
• Oversee content development for press releases, publications, and digital platforms, maintaining consistent brand messaging.
• Serve as the primary media liaison and build sustained relationships with media partners.
• Design and execute public awareness campaigns across Punjab through digital, print, electronic, and outdoor media.
• Lead PR, stakeholder engagement, and community outreach activities.
• Define and track communication KPIs to measure impact and improve effectiveness.
• Stay up to date with trends in communications, marketing, and digital media to introduce innovative practices.
• Mentor and supervise the communications team to deliver high‑quality output.
• Coordinate with district‑level health entities and provide communication training and guidance.
• Support policy formulation to maintain integrity and transparency in all communication initiatives.
• Develop operational systems for efficient communication function.

Required profile

Required skills