Performance Marketing Manager

About the role

Phi Consulting builds and runs revenue infrastructure for venture-backed B2B software companies in the US and Europe. This Performance Marketing Manager role owns paid acquisition across both markets, with a single person accountable for the results. The position is based in Islamabad, hybrid (3 days office, 2 remote), and follows US hours.

Key responsibilities

• Own paid acquisition end to end on Meta, TikTok and Google Ads: strategy, account structure, budgets, creative testing and reporting
• Drive driver acquisition at a cost per qualified applicant that works for the business, plus fleet-side demand
• Build B2B pipeline from paid search, retargeting and LinkedIn, measured on booked meetings and pipeline, not clicks
• Set up and maintain tracking and attribution: pixels, Conversions API, TikTok Events API, GA4, Google Tag Manager, UTMs and offline conversion imports from HubSpot
• Run creative tests by writing briefs, sourcing UGC and testing hooks, angles and formats
• Work with the web team on landing page conversion rates, form friction and A/B tests
• Share keyword data with the SEO lead so paid and organic do not compete for the same terms
• Report weekly to leadership on spend, CAC, cost per lead, lead quality and changes made

Required profile

• 3+ years of hands-on paid media experience, not just managing an agency
• Ran campaigns targeting US audiences for a product company or fast-growing startup (seed to Series B)
• Managed $15K+ in monthly ad spend and been accountable for the outcome
• Has gone through multiple full cycles (launch, scale, plateau, cut, rebuild), ideally including a seasonal spike or funding-driven growth
• Has scaled at least one channel past the easy wins and can explain what was done next
• Experienced in the post-iOS 14 world, with server-side tracking and conversions modelled despite imperfect data

Required skills

• Meta Ads: campaign structure, Advantage+, audience strategy, CAPI setup, creative fatigue diagnosis
• TikTok Ads: Spark Ads, native creative, working with creators
• Google Ads: Search, Performance Max, YouTube, negative keywords, Quality Score
• SEO basics: keyword research, search intent, on-page basics, Search Console and Ahrefs or Semrush
• Analytics: GA4, Looker Studio or similar, spreadsheets, basic cohort or funnel views
• Unit economics: CAC, LTV, payback and contribution margin
• Nice to have: LinkedIn Ads, HubSpot, recruiting/marketplace/logistics experience, landing page builders such as Webflow or Unbounce