Integrated Media & Partnerships Manager

About the role

We are looking for an experienced Integrated Media & Partnerships Manager to lead data‑driven media strategy for a portfolio of Nestlé brands in Pakistan. You will own end‑to‑end media planning, execution and partnership management, ensuring high‑performance growth across all channels.

Key responsibilities

• Develop and implement integrated media plans for multiple brands, aligning with consumer insights and business objectives.
• Collaborate with agency partners to translate media research into real‑time actions using automated marketing‑mix models.
• Define, monitor and benchmark media KPIs across all touchpoints, driving continuous efficiency improvements.
• Provide expert consultancy on core digital pillars such as Paid Search, SEO, Programmatic, e‑commerce and analytics.
• Champion the POEM roadmap, creating best‑practice content and distribution tools.
• Lead media audit capabilities, ensuring delivery compliance and market advantage.
• Drive digital and social media capability through test‑and‑learn programs and training sessions.
• Manage bi‑annual and annual agency performance reviews, overseeing key partners, suppliers and platforms.

Required profile

• 10‑15 years of media/digital agency management or equivalent FMCG experience.
• Proven expertise in both media planning and buying, with strong knowledge of traditional and emerging digital platforms.
• Ability to analyse real‑time data, identify trends and act swiftly.
• Track record of delivering complex digital marketing projects in challenging business environments.
• Strategic vision for holistic brand development through media levers.
• Strong relationship‑building and cross‑functional leadership skills.

Required skills

• Paid Search
• SEO
• Programmatic advertising
• E‑commerce platforms
• Marketing mix modeling
• Data analytics