Manager - Corporate Communications & Public Relations

About the role

This position leads the hospital’s corporate communications and public relations strategy, ensuring consistent messaging across all stakeholder groups while protecting and enhancing the institution’s reputation.

Key responsibilities

• Develop and execute corporate communication and public‑relations plans aligned with organisational objectives.
• Manage media relations, press releases, interviews and public announcements.
• Support executive communications, leadership messaging and thought‑leadership initiatives.
• Design and oversee internal communication programmes to boost employee engagement and culture.
• Coordinate crisis communication and reputation‑management activities during sensitive incidents.
• Build and maintain relationships with media, healthcare stakeholders, professional bodies and community organisations.
• Oversee corporate content creation across digital, print, social and stakeholder channels.
• Act as custodian of the hospital’s brand identity, ensuring consistency of messaging, visual identity and tone of voice.
• Develop and enforce brand‑governance guidelines, approval processes and branding policies.
• Review and approve communication materials for brand, regulatory and ethical compliance.
• Monitor media coverage, public sentiment and brand performance, recommending corrective actions as needed.
• Collaborate with Marketing to align promotional activities with brand positioning.
• Manage external agencies, creative partners, media vendors and communication service providers.

Required profile

• Bachelor’s degree in Communications, Public Relations, Journalism, Marketing, Mass Communication or a related field (Master’s preferred).
• 5–8 years of experience in corporate communications, public relations, brand management or corporate affairs.
• Experience in healthcare, pharmaceuticals, hospitality, education or other service‑oriented industries is preferred.
• Proven track record in media relations, stakeholder engagement, crisis communication and reputation management.
• Understanding of brand‑governance principles and corporate identity management.
• Experience managing social‑media communications and digital reputation management.

Required skills