Marketing Specialist

About the role

The Marketing Specialist will plan, execute and optimise marketing initiatives that boost brand awareness and drive business growth for a medical billing solutions provider. This full‑time remote position works closely with sales and operations to create targeted messaging and promotional content.

Key responsibilities

• Conduct market research and analyse trends to identify opportunities.
• Develop and implement multi‑channel marketing strategies, including social media and email campaigns.
• Collaborate with sales and operations teams to produce promotional materials and content.
• Monitor campaign performance, prepare reports and recommend data‑driven improvements.

Required profile

• Strong communication and customer‑service skills for internal and client interactions.
• Experience in market research, marketing strategy and lead generation.
• Ability to work independently in a remote environment, manage multiple projects and meet deadlines.
• Bachelor’s degree in Marketing, Business, Communications or related field, or equivalent experience.

Required skills

• Social media management
• Email marketing
• Basic analytics