Meta Ads Specialist

About the role

TERABIT IT is seeking a results‑driven Meta Ads Specialist to plan, launch, manage and optimise paid campaigns on Facebook and Instagram. The focus is on generating high‑quality B2B leads for software development and technology services in international markets such as the USA, UK, UAE and Saudi Arabia.

Key responsibilities

• Design, launch and continuously optimise Meta advertising campaigns across Facebook and Instagram.
• Develop targeted B2B lead‑generation strategies for software and SaaS products.
• Research international audiences, industries, competitors and customer pain points.
• Manage Meta Ads Manager, Business Suite, Pixel and Conversions API.
• Create and test ad creatives, copy, audiences and landing‑page strategies.
• Implement A/B testing, retargeting and conversion‑rate optimisation.
• Track and optimise CPL, CPC, CTR, CPA, ROAS and lead‑to‑client conversion metrics.
• Collaborate with designers, content creators and business‑development teams.
• Monitor budgets, improve lead quality and reduce acquisition costs.
• Prepare weekly and monthly performance reports with actionable recommendations.

Required profile

• Proven hands‑on experience managing Meta advertising campaigns.
• Strong understanding of Facebook and Instagram lead‑generation strategies for international B2B audiences.
• Experience with B2B marketing funnels, lead qualification and high‑ticket services.
• Ability to analyse campaign data and make performance‑driven decisions.
• Excellent communication, analytical and problem‑solving skills.

Required skills

• Meta Ads Manager
• Meta Business Suite
• Meta Pixel and Conversions API
• Google Analytics 4 (GA4)
• Audience segmentation and remarketing
• A/B testing and creative optimisation
• Conversion tracking and optimisation

What we offer

• Opportunity to work with international markets and technology products.
• Exposure to software development, SaaS and AI‑driven businesses.
• Collaborative, growth‑oriented working environment.
• Competitive salary based on experience and demonstrated capabilities.
• Long‑term career growth opportunities.