Product Growth Lead – Pakistan (12‑month contract)

About the role

Canva is looking for a Product Growth Lead to champion the experience of Pakistani users. In this 12‑month contract you will combine product expertise, cultural insight, and growth tactics to make Canva’s platform more engaging for users speaking English and Urdu.

Key responsibilities

• Identify and prioritize localisation opportunities specific to the Pakistan market.
• Analyse and improve product funnels from sign‑up through authentication, editing, and publishing.
• Collaborate with the MENAP team on cross‑regional growth initiatives.
• Adapt global messaging, campaigns, and product experiences to resonate with Pakistani audiences.
• Provide cultural guidance to global teams and ensure tone, clarity, and nuance across all user‑facing content.
• Develop language style guides, tone‑of‑voice strategies for Urdu, and best practices for Romanised Urdu variants.

Required profile

• Native Urdu speaker with deep understanding of regional dialects and cultural nuances.
• Proven product management experience, including ownership of product strategy and cross‑functional collaboration.
• Experience in conversion‑rate optimisation and improving user workflow success rates.
• Ability to work autonomously within a small, fast‑moving MENAP team.

Required skills

• Product management
• Conversion rate optimisation
• Localization strategy
• Data‑driven analysis of user funnels