Senior Performance Marketing Manager

About the role

The Senior Performance Marketing Manager will lead user acquisition and growth initiatives for consumer products, building end‑to‑end GTM strategies and growth loops across multiple B2C channels.

Key responsibilities

• Build comprehensive GTM playbooks covering personas, messaging, pricing, channel mix and funnel design.
• Design, launch and optimise paid campaigns on Meta, TikTok, Google Ads, YouTube and emerging platforms.
• Own the full customer lifecycle from awareness to activation, engagement, retention and monetisation.
• Execute full‑stack consumer marketing including performance ads, content, SEO/AEO, influencer partnerships and lifecycle/CRM.
• Run rapid growth experiments such as landing‑page tests, ad‑creative variations, viral loops and referral programmes.
• Develop and monitor CAC/LTV models, cohort retention analysis, unit economics and budget allocation frameworks.
• Build and optimise viral/social mechanisms to drive organic growth and reduce acquisition costs.
• Collaborate with product, design and content teams to create compelling campaigns and optimise in‑product growth levers.
• Manage relationships with external agencies, creators, freelancers and vendors.
• Establish reporting dashboards and provide regular updates to founders and studio leadership.

Required profile

• 7+ years of performance, growth or digital marketing experience, with a track record of launching products from 0 to 1.
• Experience building and scaling consumer or SaaS marketing engines in tech or startup environments.
• Deep understanding of consumer psychology, viral mechanics and product‑led growth strategies.
• Strong analytical mindset, data‑driven decision making and ability to thrive in fast‑paced, ambiguous settings.

Required skills

• Expert‑level proficiency in Meta Ads (Facebook/Instagram) and Google Ads for B2C/SaaS.
• Advanced knowledge of TikTok Ads, YouTube Ads and emerging social platforms.
• Strong analytical skills with experience in CAC/LTV modelling, cohort analysis, retention curves and attribution.
• Proficiency with analytics tools such as Google Analytics, Mixpanel and Amplitude.
• Experience with lifecycle/CRM platforms like Braze, Iterable and Customer.io.
• Understanding of viral mechanics, referral systems and product‑led growth.
• Experience with conversion rate optimisation (CRO) and landing‑page builders.