Senior SEO Strategist / Team Lead (Remote or Sialkot)

About the role

Salam Experts is seeking an experienced Senior SEO Strategist to lead organic growth for multiple international brands. This senior position combines strategic planning, technical execution, and team leadership to boost traffic, leads, and revenue across local and global markets.

Key responsibilities

• Develop and implement comprehensive SEO strategies aligned with business goals.
• Lead a team of SEO specialists, providing mentorship and quality assurance.
• Conduct competitor, SERP, and search‑intent analysis to identify growth opportunities.
• Perform advanced technical SEO audits, resolve crawling/indexing issues, and optimize site architecture.
• Manage Core Web Vitals, JavaScript SEO, SSR/CSR challenges, and structured‑data implementation.
• Oversee international SEO, hreflang tags, and multilingual site optimization.
• Design content and semantic SEO plans, including keyword clustering and topical authority mapping.
• Drive white‑hat link‑building and digital PR campaigns while monitoring backlink health.
• Track performance metrics, create executive dashboards, and respond to algorithm updates.

Required profile

• Minimum 5 years of hands‑on SEO experience, with a focus on large‑scale, international projects.
• Proven leadership experience managing SEO teams.
• Strong analytical mindset and data‑driven decision making.
• Excellent communication skills for cross‑functional collaboration.

Required skills

• Technical SEO (crawling, indexing, site architecture)
• XML sitemaps, robots.txt, canonical tags, redirects, internal linking
• Core Web Vitals optimization
• JavaScript SEO, SSR & CSR environments
• Structured data & schema markup
• Log file analysis & indexation audits
• International SEO & hreflang implementation
• Keyword clustering, topical authority, EEAT alignment
• White‑hat link building & digital PR
• SEO analytics, reporting dashboards