SEO Executive - Off Page

About the role

Boost Agency is looking for an SEO Off-Page professional based in Rawalpindi to strengthen website authority and improve organic visibility for client campaigns. The role focuses on ethical, quality-driven off-page strategies that support stronger search engine rankings and sustainable traffic growth.

Key responsibilities

• Plan and execute link-building campaigns aligned with client goals and search engine best practices.
• Research relevant websites and arrange quality guest-posting opportunities.
• Build and maintain accurate business listings and citations across suitable directories.
• Promote client content through social media and create opportunities for brand mentions and digital PR.
• Assess backlink profiles, monitor referring domains and identify harmful or low-quality links for review.
• Track campaign activity, rankings, authority indicators and organic traffic, and prepare clear performance updates.
• Coordinate with content and SEO colleagues so outreach materials are relevant, useful and on-brand.

Required profile

• Practical understanding of off-page SEO, backlink profiles, link quality and search engine guidelines.
• Experience with prospect research, personalized outreach, follow-ups and guest-post coordination.
• Ability to judge website relevance, authority, traffic signals and potential link risks.
• Strong written communication, organization, attention to detail and campaign tracking skills.
• Commitment to ethical, sustainable link acquisition and quality-focused work.

Required skills

• Working knowledge of business listings, citation consistency, brand mentions and digital PR fundamentals.
• Familiarity with SEO tools such as Ahrefs, Semrush, Moz, Google Search Console or equivalent platforms.
• Ability to monitor referring domains, keyword rankings and organic traffic and summarize findings accurately.