Social Media and Digital Marketing Specialist

About the role

AmalXM is looking for a motivated Social Media and Digital Marketing Specialist to grow its online presence across major platforms. The role involves creating and managing content, advertising campaigns and lead‑generation activities to boost brand visibility.

Key responsibilities

• Plan, create and publish content on Instagram, Facebook, LinkedIn, TikTok and X.
• Develop, launch and optimise paid campaigns on Meta Ads and Google Ads.
• Manage email marketing campaigns and track their performance.
• Implement on‑page and basic off‑page SEO strategies.
• Use marketing automation and analytics tools (e.g., Google Analytics) to monitor results.
• Collaborate with cross‑functional teams to align marketing initiatives.

Required profile

• Minimum 2 years of professional experience in digital marketing and social media management.
• Experienced (non‑managerial) level, able to work independently in a remote setting.
• Available to work morning shifts.

Required skills

• Instagram, Facebook, LinkedIn, TikTok, X platforms.
• Meta Ads and Google Ads.
• Content creation, campaign planning and optimisation.
• Email marketing.
• SEO (on‑page and basic off‑page).
• Marketing automation tools.
• Google Analytics.

What we offer

• Competitive salary of 60,000‑65,000 PKR per month.
• Full‑time remote position with morning shift.