Social Media Manager for Cricket Franchise

About the role

The Social Media Manager will lead digital engagement for the Rawalpindi Royals cricket franchise, creating innovative strategies that connect with fans and stakeholders across multiple platforms.

Key responsibilities

• Develop and implement comprehensive content strategies tailored to the franchise’s fanbase and branding goals.
• Manage daily social media activities on Facebook, Twitter, Instagram, and YouTube to maximize engagement.
• Create multimedia content—including graphics, videos, and written posts—that highlight team activities and events.
• Coordinate and execute digital marketing campaigns to promote matches, merchandise, and franchise initiatives.
• Monitor social media trends and competitor activities to identify opportunities for innovation.
• Analyze engagement metrics and performance data to optimize content and report to senior leadership.
• Maintain consistent brand messaging reflecting the values and spirit of the Rawalpindi Royals and the Punjab Premier League.
• Collaborate with marketing, sales, and public relations teams to align media strategies with overall franchise objectives.
• Ensure timely communication of match results, player updates, and other franchise news through media channels.
• Engage with fans by responding to queries and feedback to enhance community relations.