Social Media & Brand Strategist

About the role

We are looking for a dynamic Social Media & Brand Strategist to lead our digital presence and strengthen our brand identity across all online channels. Based in Lahore’s High Q Tower, you will work on‑site with cross‑functional teams to create compelling content, grow our community, and align organic efforts with paid campaigns.

Key responsibilities

• Develop and execute a comprehensive social media strategy that supports overall marketing and business goals.
• Build, manage, and enhance the brand’s visual and verbal identity on platforms such as LinkedIn, Facebook, Instagram, X, YouTube, TikTok and emerging channels.
• Create and maintain editorial calendars, ensuring consistent messaging and timely publishing.
• Collaborate with designers, video editors, copywriters and the performance‑marketing team to produce engaging assets.
• Plan and run organic campaigns to boost awareness, engagement and community growth.
• Monitor trends, platform updates, competitor activity and identify new content opportunities.
• Engage with online communities by responding to comments, messages and inquiries while preserving brand tone.
• Analyse performance data, generate regular reports and provide actionable recommendations.
• Coordinate influencer collaborations, user‑generated content and employer branding initiatives on professional networks.

Required profile

• Bachelor’s degree in Media Science, Computer Science or a related field.
• 3‑6 years of experience managing social media and brand strategy.
• Strong storytelling ability and excellent written and verbal communication.
• Proven project‑management skills and attention to detail.
• Ability to work collaboratively in a fast‑paced, on‑site environment.

Required skills

• Deep knowledge of social media platforms, algorithms and best‑practice content formats.
• Experience with analytics tools such as Meta Business Suite, LinkedIn Analytics and Google Analytics.
• Proficiency in social media management platforms like Hootsuite, Buffer or Sprout Social.
• Basic understanding of graphic design principles and visual branding.
• Familiarity with digital marketing fundamentals including SEO, email marketing and paid social.