Social Media Content Executive

About the role

The Social Media Content Executive will design and execute creative social media strategies that align with client objectives. You will produce engaging content, monitor performance, and provide data‑driven recommendations to optimise campaigns while safeguarding brand reputation.

Key responsibilities

• Develop and implement social media strategies tailored to each client.
• Create platform‑specific, engaging content that resonates with target audiences.
• Track and analyse performance metrics such as reach, engagement and conversions.
• Produce competitive analyses and adjust content strategies based on insights.
• Identify and segment audiences to personalize messaging.
• Stay current on industry trends and competitor activity.
• Foster community interaction and build strong follower relationships.
• Collaborate with client‑servicing, design and content teams to ensure alignment with business goals.
• Monitor channels for potential issues and execute crisis‑management plans when needed.

Required profile

• Bachelor’s degree in Marketing, Communications or a related field.
• 1‑2 years of experience in social media content creation or management.
• Strong writing and communication abilities.
• Analytical mindset with the capacity to turn data into actionable insights.
• Experience in community management and handling fast‑paced, crisis situations.

Required skills

• Facebook Insights
• Google Analytics